Expert interviews


Best practice interview 1:
Cristina Da Milano


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In a series of interviews Matic Gajšek on a weekly basis presents leading experts on audience development, as part of the NPU’s undergoing research of ‘Best practice’ in collaboration with the MSc research project of Matic Gajšek. In the first interview with Cristina Da Milano, we are  presenting the first insights of the major European study funded by the European Commission “How to place audiences at the centre of cultural organizations”? Research is to be published in the upcoming weeks.

Read the interview here link2

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Best practice interview 2:
Heather Maitland


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In the second expert interview on audience development with Heather Maitland, we are exploring the evolvement of audience development since the publishing of ‘A guide to Audience development’. Interviews with leading experts on audience development are presented as part of the undergoing research of NPU’s Best practice and MSc research project of Matic Gajšek.

Read the interview here link2

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Best practice interview 3:
Alan Brown


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Alan Brown is recognized as the leading figure in audience development research or ‘audience engagement’ as a preferred term in the US. Alan is a founding partner of WolfBrown, a cross-disciplinary team of professional consultants with experience in fund-raising, marketing, planning, research, evaluation, program design, arts education and other areas. Brown’s reports and studies have not only introduced new vocabulary to the existing body of knowledge in cultural participation, but significantly shaped it towards  a clearer framework.

Read the interview here link2